Corporate Culture in the Transformative Enterprise

 

alberoVitaThe “accelerated” world of the Western or “Westernized” countries seems to be fed by an insidious food, which generates a kind of psychological dependence: anxiety. The economy of global markets cannot help it, it has a structural need of it to feed their iron logic of survival. The anxiety generated in the masses of consumers and in market competitors is crucial for Companies fighting each other and now they can only live if men are projected to objective targets continuously moving forward, without ever allowing them to achieve a stable destination.

The consumer is thus constantly maintained in a state of perpetual breathlessness, always looking for the fresh air of liberation that could eventually reduce his tension. It is a state of anxiety caused by false needs generated by advertising campaigns whose primary purpose is to create a need, to interpret to their advantage a still confused psychological demand leading to the destination decided by the market…

<Read More…[by Fabio Marzocca]>

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About Fabio Marzocca

I am an Electronic Engineer and for 20 years I was in the Aviation industry and services, leading private and government companies. In 2005 I co-founded the Italian Ubuntu Community, which I led for 6 years. During that time I was a Gnome Developer and I wrote the application Baobab (aka Disk Usage Analyzer) for GNOME. Linux advocate, Management Consultant, International Business Consultant, scientific lecturer, I held several conferences about Transdisciplinarity, Philosophy of Science and Anthropology. Writer and blogger, I also acted as a Cultural Intermediary for several artists.

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