Corporate Culture in the Transformative Enterprise

 

alberoVitaThe “accelerated” world of the Western or “Westernized” countries seems to be fed by an insidious food, which generates a kind of psychological dependence: anxiety. The economy of global markets cannot help it, it has a structural need of it to feed their iron logic of survival. The anxiety generated in the masses of consumers and in market competitors is crucial for Companies fighting each other and now they can only live if men are projected to objective targets continuously moving forward, without ever allowing them to achieve a stable destination.

The consumer is thus constantly maintained in a state of perpetual breathlessness, always looking for the fresh air of liberation that could eventually reduce his tension. It is a state of anxiety caused by false needs generated by advertising campaigns whose primary purpose is to create a need, to interpret to their advantage a still confused psychological demand leading to the destination decided by the market…

<Read More…[by Fabio Marzocca]>

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