A constant demand for creativity is raising from every corner of the Western world, from any business sector or professional activity, by individual or communities. This term is used everywhere, even in advertising to attract the attention of consumers: as a thirsty wanderer lost in the desert sand, the need for creativity seems to be the source of an oasis of salvation.
Julien Ries’ anthropological research showed us that, already more than two million years ago, Homo Habilis looks like Symbolicus, with aesthetic sensibility, sense of symmetry and consciousness of creativity. Gilbert Durand confirms that the specific activity of man, the identity card of Homo Sapiens, is the symbolic activity, an essential part of his creativity. Then, man is creative at the moment when his first activates his imaginative feature.
So we can ask ourselves, how did we miss the creativity of man, of which so much we feel the need, or – at least – where is it hiding now? But – above all – which kind of creativity are we talking about?